Additional Advertising on YouTube Kids

Additional Advertising on YouTube Kids

All advertisements sold in the YouTube Kids app must comply with the additional advertising policies outlined below, as well as YouTube’s general advertising policies. YouTube Kids advertising policies may evolve over time. We encourage you to check back often to read the latest updates. All YouTube Kids Paid Ads must be pre-approved by YouTube’s policy team prior to being served in the YouTube Kids app. Additionally, advertisers must also comply with applicable laws and regulations (including any relevant self-regulatory or industry guidelines). You can read more about our ad format requirements below.

What is a Paid Ad in YouTube Kids?

To provide an experience free of charge, YouTube Kids is ad-supported with limited advertising. When you select a YouTube video in the app, you may see an ad bumper followed by a video ad- marked with an "Ad" disclaimer- before the video you selected. These are paid advertisements ("Paid Ads").

Content uploaded by users to their channels are not considered Paid Ads. For example, a search for "trains" could result in a TV commercial for toy trains uploaded by a user or a toy train company, none of which are Paid Ads. Likewise a search for "chocolate" can show a user-uploaded video on making chocolate fudge even though we do not allow paid advertising for chocolatiers.

Ad Format Requirements

• Format: At this time we only accept the in-stream video ad format in YouTube Kids.
• Maximum time length: 15 seconds for non-skippable and 60 seconds for skippable. This excludes the 3 second ad bumper that may play before the Paid Ad.
• Destination URLs: Destination URLs and outbound links (including call-to-action overlays and infocards) are disabled from the app. Ads in YouTube Kids will not be clickable.
• Site-served: All Paid Ads must be hosted on YouTube. Third-party served ads are prohibited.

Ad Targeting and Data Collection

• We prohibit interest-based advertising in YouTube Kids.
• Paid Ads with remarketing or other tracking pixels are prohibited.

Restricted Product Categories

Paid Ads for the following products are prohibited in YouTube Kids. read this : How to Perform Parental Control and Setting in Youtobe

Age Sensitive Media Content 

Media that is sensitive to show to users under the age of 13 are prohibited. Examples include advertisements for films rated higher than ‘PG’ by the MPAA and television shows rated higher than 'G' by TV Parental Guidelines.

Beauty and Fitness 

Products related to external personal care, fitness, exercise, weight-loss, diet and nutrition are prohibited.

Dating or Relationship 

Paid Ads for dating sites, family counseling, and marital or divorce services are prohibited.

Food and Beverages 

Products related to consumable food and drinks are prohibited, regardless of nutrition content.

Illegal or Regulated Products 

Products that are regulated or illegal to advertise to children, including Prohibited Content and Restricted Content are prohibited. This also includes products that may pose safety risks for children.

Online or Virtual Communities 

Platforms and services related to virtual communities in which members interact primarily on the internet are prohibited.

Political Ads 

Political Paid Ads of any kind are prohibited, including information about political candidates or their policy positions, political parties, fundraising or political action committees or their agendas.

Religious Ads 

Religious Paid Ads of any kind are prohibited.

Video Games 

Electronic video games (and related accessories) that may be played on a video game console, the computer, or another electronic device such as a cell phone or tablet are prohibited if the industry rating of the game would not be suitable for audiences 7 years or under. For example, “E for Everyone” by U.S. ESRB guidelines, 7 by EU PEGI guidelines, or any equivalent local industry rating according to IARC, are allowed. Apps or web content with interactive educational content such as puzzles, worksheets, math problems, language learning exercises are allowed.

Prohibited Content Guidelines

Paid Ads that feature or promote any of the following content are strictly prohibited. read This is Important Information for Grown ups about YouTube Kids

Adult and Sexually Suggestive Content 

Sexual and mature content that is intended for adult audiences and not suitable for users under the age of 13.

Branding 

Paid Ads need to be clearly branded by the advertiser and/or product marketed in the video. The Paid Ad needs to be distinctive to the user that this is an ad, and not general YouTube content.

Contests 

Contests or sweepstakes promotions, even if free to enter.

Dangerous Content 

Content that is dangerous and inappropriate for users under the age of 13 or that generally requires adult supervision.

Incitement to Purchase 

Promotions or content that incite children to purchase a product or service or to urge parents or others to buy the item.

Misleading and Deceptive Claims 

• Paid Ads can not be misleading to children and make any deceptive and/or unsubstantiated claims. All claims and assertions need to be substantiated within the video itself.
• Paid Ads can not imply that the product will improve your social status.
• Paid Ads can not include features or call-to-actions that don’t work or where the desired action can’t be completed.

Violent Content 

Violent and graphic content that is intended for adult audiences and not suitable for users under the age of 13.

source link : see deatil

Ad policy overview

All advertisements on YouTube must conform to our Community Guidelines, Technical Guidelines, and Advertising Policies described in this section and be appropriate for a general audience of YouTube users aged 13 or older. We reserve the right to change our advertising policies at any time without prior notice, and encourage you to check back often to read the latest updates. Partners participating in the Partner Sold program must abide by our ad policies and billing terms, however in some cases ads may be limited to only those sold or provided by YouTube due to technical or policy limitations.

YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site, embodied by our technical, community, and advertising guidelines and policies. These policies may be applied based on the text or other creative elements in your ad, the content of your site and/or the content of your channel or video. Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ad, and to suspend or disable any promotional campaign, for violation of these policies. We also reserve the right to remove any ad from the site that we deem intrusive or inappropriate. Please note that is your responsibility to ensure that your ad complies with these guidelines, and refunds will not be issued for promotions where the related ads or videos are disabled, suspended, or age-restricted as a result of policy violations.

read : This is How Managing Notifications on YouTube

YouTube advertising and content policies complement our Terms of Use and describe YouTube's advertising policies with regard to its DoubleClick products and services, including homepage and display ads, custom engagement programs, and mobile ads. Please note that any ad campaigns sold through Google AdWords (for example, TrueView ads), even if hosted and/or targeted only to YouTube must first and foremost comply with AdWords Policies and be approved Family Safe. You represent and warrant by your use of YouTube or its advertising programs that your website, videos, and/or advertisements comply with all applicable laws and regulations (including any relevant self-regulatory or industry guidelines).

source link : see detail