Youtube Advertisements policy overview

Youtube Advertisements policy overview

All advertisements on YouTube must conform to our Community Guidelines, Technical Guidelines, and Advertising Policies described in this section and be appropriate for a general audience of YouTube users aged 13 or older. We reserve the right to change our advertising policies at any time without prior notice, and encourage you to check back often to read the latest updates. Partners participating in the Partner Sold program must abide by our ad policies and billing terms, however in some cases ads m4y be limited to only those sold or provided by YouTube due to technical or policy limitations.

YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site, embodied by our technical, community, and advertising guidelines and policies. These policies may be applied based on the text or other creative elements in your ad, the content of your site and/or the content of your channel or video. Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ad, and to suspend or disable any promotional campaign, for violation of these policies. We also reserve the right to remove any ad from the site that we deem intrusive or inappropriate. Please note that is your responsibility to ensure that your ad complies with these guidelines, and refunds will not be issued for promotions where the related ads or videos are disabled, suspended, or age-restricted as a result of policy violations.

YouTube advertising and content policies complement our Terms of Use and describe YouTube's advertising policies with regard to its DoubleClick products and services, including homepage and display ads, custom engagement programs, and mobile ads. Please note that any ad campaigns sold through Google AdWords (for example, TrueView ads), even if hosted and/or targeted only to YouTube must first and foremost comply with AdWords Policies and be approved Family Safe. You represent and warrant by your use of YouTube or its advertising programs that your website, videos, and/or advertisements comply with all applicable laws and regulations (including any relevant self-regulatory or industry guidelines).

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Adult content in ads

Advertising is not permitted for the promotion of any adult or pornographic content on YouTube. Advertisements containing adult or sexually explicit content are also prohibited. This includes, but is not limited to:

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• Pornography
• Nudity (including pixelated imagery)
• Sexual acts that are blurred, pixelated, or has stars and bars, whether real or implied
• Fetish content
• Sexual abuse
• Exposed or minimally covered breasts, buttocks, or genitals
• Sexually suggestive poses
• Concentrated attention on particular body parts in a gratuitous manner
• Adult toys and lubricants

Please note that YouTube does not allow this content regardless of whether or not the ad complies with government regulations on this kind of advertising.

What we consider as adult content in video ads:

• Whether breasts, buttocks or genitals (clothed or unclothed) are the focal point of the video
• Whether the video context is sexually suggestive (e.g, subject is depicted in a pose that is intended to arouse the viewer)
• Whether the language used in the video is vulgar and/or lewd
• Other factors include the camera angle and focus, and the clarity of the images in the video

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Advertiser live streaming

Every cool new community feature on YouTube involves a certain level of trust. Streaming live content is an exciting space that YouTube is entering with some of our most valued partners, but with that comes a degree of accountability. We trust you to be responsible, and millions of our users respect that trust. We've outlined best practices, below, surrounding live stream content on our site, and expect that you will make a best faith effort to comply with these guidelines.

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• Advertiser, promoter and/or production company is responsible for securing and ensuring they have all necessary rights (e.g. public performance, music licensing rights, and other publicity rights) to legally broadcast the live stream on YouTube.
• There is a 30 second animation limit for live streams running in a homepage masthead. The user can click the ad unit to view the whole live stream within an expanded masthead, or click through to a brand channel or external site. Any exceptions to the 30 second rule need to be approved by the YouTube Policy Team.
• The audio in a live stream happening in a masthead needs to be user-initiated.
• Content in live stream must adhere to our Community Guidelines.
• Promoter and/or producer must make a good faith effort to monitor the live stream under our Community Guidelines, including, among other things:

• Refrain from content that involves sexually explicit or strongly sexually suggestive material;
• Refrain from shots of nudity;
• Refrain from content that involves hate or abusive speech;
• Refrain from content that involves excessive vulgar and explicit language;
• Refrain from shots of violent or criminal acts;
• Refrain from shots of drug use;
• Refrain from displaying personal information;

• If any of the above categories describe or may be common occurrences at your event, it may be subject for policy review before we can approve streaming your event.

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